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Igor's Ice Cream business is struggling. Igor is hoping marketing new flavors will help him. For an additional one - time $ 2 0 0
Igor's Ice Cream business is struggling.
Igor is hoping marketing new flavors will help him.
For an additional onetime $ in marketing costs, Igor is hoping for a boost in sales.
The new marketing should boost his sales by next year, in year in year in year and be obsolete after years.
Igor doesn't expect any salvage value from his marketing materials.
Variable costs will continue to be of sales and taxes will continue to be of EBIT.
The additional marketing costs are expensed on the income statement, thus there is no change in annual depreciation and no shutdown tax effects.
If Igor pursues this plan, his current assets are projected to increase from $ to $
and his current liabilities are projected to decrease from $ to $
Create a year schedule of cash flows for Igor.
Calculate the expected NPV IRR, and MIRR of this marketing plan if Igor expects to pay for it using existing cashonhand with a cost of capital of
Calculate the expected NPV IRR, and MIRR of this marketing plan if Igor instead uses his line of credit at
Does the source of financing change your recommendation?
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