IGVIUUS INCAL A company's management team should seriously consider bidding for a private-label footwear contract in a particular geographic region when the company projects that it will have ample production capacity to supply chain retailers with private-label footwear and the private-label operating benchmark data on p. 7 of the latest FIR showed that the industry-average margin over direct costs was $3.45 per pair sold in that particular region. the data in the Comparative Competitive Efforts section of the prior year's Competitive Intelligence Report indicates that all of the winning bidders for private-label contracts supplied more than 400,000 pairs to chain retailers. the data in the Comparative Competitive Efforts section of the latest Competitive Intelligence Report indicates that some of the winning bidders for private-label footwear were able to win contracts at an offer price above their selling price for branded footwear. the data in the Comparative Competitive Efforts section of the latest Competitive Intelligence Report indicates that one or more rival firms elected not to submit price offers to supply private-label footwear to chain retailers. all the sellers of private-label footwear in the prior year had a market share under 20% (as reported in the Comparative Competitive Efforts section of the Competitive Intelligence Report)