'Ihe databreach apology is quickly becoming a routine negative message in the 2] st century. If you worked for a company that has had its customer data breached (for example, customer names, addresses, phone numbers, credit card numbers were hacked}, use the strategies from this chapter on crafting negative messages to answer the following: a) Which pattern of organization {see Figure 10.1) should the apology letter use? b) What information does your audience need to know? c) How can you minimize the negative elements and build goodwill