Question
IHOP Corp. franchises breakfast-oriented restaurants throughout North America. The average development costs for a new restaurant were reported by IHOP as follows: Land $ 667,000
IHOP Corp. franchises breakfast-oriented restaurants throughout North America. The average development costs for a new restaurant were reported by IHOP as follows:
Land | $ 667,000 |
Building | 800,000 |
Equipment | 341,000 |
Site improvements | 185,000 |
Total | $1,993,000 |
IHOP develops and owns the restaurant properties. IHOP indicates that the franchisee pays an initial franchise fee of $300,000 for a newly developed restaurant. IHOP also receives revenues from the franchisee as follows: (1) a royalty equal to 4.5% of the restaurant’s sales; (2) income from the leasing of the restaurant and related equipment; and (3) revenue from the sale of certain proprietary products, primarily pancake mixes.
IHOP reported that franchise operators earned annual revenues averaging $1,500,000 per restaurant. Assume that the net cash flows received by IHOP for lease payments and sale of proprietary products (items 2 and 3 above) average $200,000 per year per restaurant, for 10 years. Assume further that the franchise operator can purchase the property for $700,000 at the end of the lease term.
Determine IHOP’s:
a. Net investment (development cost less initial franchise fee) to develop a restaurant.
b. Net present value for a new restaurant, assuming a 10-year life, no change in annual revenues, and a 12% desired rate of return.
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