II. A company called XYZ produces two producte: A and B. the company conducted a survey of shoppers to understand customers' buying habits and determine the share of shoppers that a new product might attract. The customer rated four existing products and one proposed new product on a number of dimensions: 1) Quality, 2) Durability, 3) Value for the money, and 4) Ease of use. The results of this survey are shown in the following table: Product Quality Durability Ease of use A B Value for the money 0.85 0.65 0.6 C 0.75 0.8 0.4 0.65 0.75 1.8 0.63 0.45 0.85 0.8 0.8 1.2 0.8 0.75 0.4 0.4 0.85 1.4 0,8 D E (Proposed) Importance weight 0.65 2.2 1. What is the expected market share for the new proposed product (product E)? What is the percentage of market share draw and Cannibalization from each product? What do you recommend regarding new product If a company paid $38,000 of its accounts payable in cash, what was the effect on the assets, liabilities, and equity? Assets would decrease $38,000, Habilities would decrease $38,000, and equity would decrease $38,000 Assets would decrease $38,000, liabilities would decrease $38,000, and equity would not change, There would be no effect on the accounts because the accounts are affected by the same amount Assets would decrease $38,000, labilities would decrease $38,000, and equity would increase $38.000 O None of these II. A company called XYZ produces two producte: A and B. the company conducted a survey of shoppers to understand customers' buying habits and determine the share of shoppers that a new product might attract. The customer rated four existing products and one proposed new product on a number of dimensions: 1) Quality, 2) Durability, 3) Value for the money, and 4) Ease of use. The results of this survey are shown in the following table: Product Quality Durability Ease of use A B Value for the money 0.85 0.65 0.6 C 0.75 0.8 0.4 0.65 0.75 1.8 0.63 0.45 0.85 0.8 0.8 1.2 0.8 0.75 0.4 0.4 0.85 1.4 0,8 D E (Proposed) Importance weight 0.65 2.2 1. What is the expected market share for the new proposed product (product E)? What is the percentage of market share draw and Cannibalization from each product? What do you recommend regarding new product If a company paid $38,000 of its accounts payable in cash, what was the effect on the assets, liabilities, and equity? Assets would decrease $38,000, Habilities would decrease $38,000, and equity would decrease $38,000 Assets would decrease $38,000, liabilities would decrease $38,000, and equity would not change, There would be no effect on the accounts because the accounts are affected by the same amount Assets would decrease $38,000, labilities would decrease $38,000, and equity would increase $38.000 O None of these
