Question
ii)Describe the strategic options for companies that are competing in a declining market. Provide specific examples too illustrate what these strategic options entail and how
ii)Describe the strategic options for companies that are competing in a declining market. Provide specific examples too illustrate what these strategic options entail and how they differ (15 marks).
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
