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III. Publicizing the Platform Type Property Used Owned Campaign Microsite e-Newsletter/Autoresponders Landing Page Mobile App Earned Facebook Twitter Blogs June 3-Month Gantt Chart (Campaign

III. Publicizing the Platform Type Property Used Owned Campaign Microsite e-Newsletter/Autoresponders Landing Page Mobile App Earned Facebook Twitter Blogs June 3-Month Gantt Chart (Campaign Timeline) I. Creating the Synchronized Social Conversation Facebook Feeds Hashtagged Tweets Blog: Weekly Issue Resolution II. Campaign Launch MyMilk Informed Mom's Choice Campaign via Microsite Trial Usage Conversion via Landing Page III. Stay-in-touch FB Group Mobile App (MyMilky Alert) July August Wk1Wk2 Wk3 Wk4 Wk5 Wk6Wk7 Wk8 Wk9 Wk10 Wk11 Wk12 Wk13 Wk14

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