III/18 99 IV/18 97 32 I/19 96 31 III/19 92 28 IV/19 89 32 28 11/19 94 29 123 41 37 129 40 40 127 39 38 120 42 37 117 41 39 Table 1. Sales volume in PLN x 1000 Title 1/18 II/18 The Wielkopolska News 102 101 Poznan Telegraph 34 33 Newspapers Total 136 134 Kitchen life 41 40 TV shows 39 37 Celebrities at home 45 47 Home and garden 21 20 Popular magazines Total 146 144 Night fishing 6 5 Woodworking 5 4 Hobby magazines Total 11 9 Incredible universe 0 17 131 42 36 45 21 144 4 4 46 21 45 19 144 5 3 44 20 141 5 46 20 145 5 47 21 146 4 5 9 147 4 4 4 9 8 5 10 47 8 8 26 35 53 61 70 Table 2. Market share Title 1/18 II/18 111/18 IV/18 1/19 11/19 111/19 IV/19 The Wielkopolska News 34,00% 35,00% 35,00% 34,00% 34,00% 35,00% 36,00% 36,00% Pozna Telegraph 11,33% 11,44% 11,31% 11,22% 10,98% 10,80% 10,96% 11,33% Newspapers Total 45,33% 46,44% 46,31% 45,22% 44,98% 45,80% 46,96% 47,33% Kitchen life 0,55% 0,60% 0,56% 0,53% 0,53% 0,61% 0,64% 0,62% TV shows 0,52% 0,55% 0,48% 0,53% 0,52% 0,55% 0,56% 0,59% Celebrities at home 0,60% 0,70% 0,60% 0,60% 0,60% 0,70% 0,70% 0,70% Home and garden 0,28% 0,30% 0,28% 0,25% 0,27% 0,31% 0,30% 0,32% Popular magazines Total 1,95% 2,14% 1,92% 1,92% 1,92% 2,17% 2,21% 2,24% Night fishing 0,30% 0,27% 0,25% 0,26% 0,27% 0,24% 0,24% 0,23% Woodworking 0,27% 0,26% 0,26% 0,22% 0,26% 0,26% 0,25% 0,25% Hobby magazines Total Incredible universe 0,00% 3,40% 5,20% 7,00% 9,40% 10,60% 12,20% 14,00% *Market share in Wielkopolska 1. Determine product Life Cycle phase for each product. 2. Prepare portfolio analysis for all the products (BCG matrix). 3. Give recommendations for company based on PLC analysis and BCG matrix. 4. Discuss the 3 levels of product for the newspaper. What should the company do to secure high sales volume of this category? III/18 99 IV/18 97 32 I/19 96 31 III/19 92 28 IV/19 89 32 28 11/19 94 29 123 41 37 129 40 40 127 39 38 120 42 37 117 41 39 Table 1. Sales volume in PLN x 1000 Title 1/18 II/18 The Wielkopolska News 102 101 Poznan Telegraph 34 33 Newspapers Total 136 134 Kitchen life 41 40 TV shows 39 37 Celebrities at home 45 47 Home and garden 21 20 Popular magazines Total 146 144 Night fishing 6 5 Woodworking 5 4 Hobby magazines Total 11 9 Incredible universe 0 17 131 42 36 45 21 144 4 4 46 21 45 19 144 5 3 44 20 141 5 46 20 145 5 47 21 146 4 5 9 147 4 4 4 9 8 5 10 47 8 8 26 35 53 61 70 Table 2. Market share Title 1/18 II/18 111/18 IV/18 1/19 11/19 111/19 IV/19 The Wielkopolska News 34,00% 35,00% 35,00% 34,00% 34,00% 35,00% 36,00% 36,00% Pozna Telegraph 11,33% 11,44% 11,31% 11,22% 10,98% 10,80% 10,96% 11,33% Newspapers Total 45,33% 46,44% 46,31% 45,22% 44,98% 45,80% 46,96% 47,33% Kitchen life 0,55% 0,60% 0,56% 0,53% 0,53% 0,61% 0,64% 0,62% TV shows 0,52% 0,55% 0,48% 0,53% 0,52% 0,55% 0,56% 0,59% Celebrities at home 0,60% 0,70% 0,60% 0,60% 0,60% 0,70% 0,70% 0,70% Home and garden 0,28% 0,30% 0,28% 0,25% 0,27% 0,31% 0,30% 0,32% Popular magazines Total 1,95% 2,14% 1,92% 1,92% 1,92% 2,17% 2,21% 2,24% Night fishing 0,30% 0,27% 0,25% 0,26% 0,27% 0,24% 0,24% 0,23% Woodworking 0,27% 0,26% 0,26% 0,22% 0,26% 0,26% 0,25% 0,25% Hobby magazines Total Incredible universe 0,00% 3,40% 5,20% 7,00% 9,40% 10,60% 12,20% 14,00% *Market share in Wielkopolska 1. Determine product Life Cycle phase for each product. 2. Prepare portfolio analysis for all the products (BCG matrix). 3. Give recommendations for company based on PLC analysis and BCG matrix. 4. Discuss the 3 levels of product for the newspaper. What should the company do to secure high sales volume of this category