Iinformation from the business

"Taste of the World Bakery"

1. INTRODUCTION

Welcome to "Taste of the world bakery". We are pleased to offer a wide variety of internationals desserts that will satisfy your paladar and take your taste buds on a global adventure with the choice to personalize all our desserts. Our Business is dedicated to providing our customers with the highest quality products and exceptional services.

In our Bakery you can find everything from classic French tiramisu to exotic Israelites dessert. We use fresh and natural ingredients in our products, ensuring that every bite will be full of flavor and authenticity.

Some of our keys features include a user-friendly online ordering system that will be able to personalize all the desserts and be in touch with the person via text while they are taking care of your order. Reliable delivery services. And diverse selections of desserts from around the world. Taste of the world bakery have the best option for a special personalize gifts. We put our soul in every dessert that we make and make sure that every detail is perfect.

Our goal is to bring joy and delight to our customers through our delicious and innovate desserts so people can be familiar with another culture dessert. Our mission is that people can discover the majestic desserts worldwide in their homes. We are confident that you will be a loyal customer and part of our reward points when you try our products. Thank you for choosing "Taste of the world Bakery," We cannot wait to serve you!

1. MISSION AND VISION

At "Taste of the world" our mission is to introduce people to the diverse and delicious dessertsfrom all around the world. Our goal is bring joy and delight to our customers lives through our unique and innovative dessert.

Our Vision is become the leading international bakery that delivery an exceptional and personalize experience to customers. At "Taste of the World Bakery," we endeavor to continue and make new recipes that will satisfy the palate of our customers and exceed their expectations.

1. OBJECTIVES

"Taste of the World" has established three objectives it plans to achieve in the next three years:

Insert your objectives.

1. Expand our menu by adding at least four new international desserts every year to offer a diverse selection to our countries.
2. Increased our sales by 25% through an improved user-friendly online system while we are offering the personalize options and reliable delivery services.
3. Develop a loyalty program to reward regular customers and introduce new promotions and deals to attract new customers.
4. BUSINESS OVERVIEW

Business Background and Philosophy

We started this business out our love and passion for exploring different cultures and different type of desserts. We noticed that that while there are many restaurant caf that offer international food, there are few that focus on international desserts. We saw the opportunity to fill this gap by doingsomething that we are passion about it.

We have also invested in quality ingredients and equipment to ensure that our dessert is in the highest standard. We understand that one of the keys for being successful is have an excellent quality of products.

Overall, our capabilities, knowledge, skills and resources contribute to the success of the business and make us distinct in the bakery market. We are confident that we will give quality and the best service we can offered.

Competition andCompetitive Advantage

Most of the local bakeries offer international dessert like Tres leche or a Dominican cake. However, any local bakery offers a international menu with a personalization option.

Business Ownership

My business will be a Sole proprietorship because I will be the only owner, and the owner will be the only one that runs the business. The reason why

I choose this is because, as an online bakery, I will have the freedom to bake at home. And prepare the recipe by myself also I will be able to manage the profits and the balanceineverything.

I think sole proprietorship is the best option for an online business at home.

Location(s) and Facilities

1. PRoDUCT/SERVICE OFFERINGS

Offerings and Options

I will provide Desserts like:

Coonut candy, flan, Kahk Eid ,Tembleque, Chilenitos, Curau de Milho tiramis,

Mochi, Original tres Leche with strawberry or oreo chocolate tres leches with caramel inside.

Alfajores:

Cover with:

• White chocolate
• Dark chocolate

Inside:

• Oreo
• Caramel
• Dark chocolate
• White chocolate

Chocotorta

• Oreo
• Whipped cream.
• Caramel
• Coffee
• Nuts

Waffles sandwich topping inside: (Two toppings)

• Nutella
• Whipped cream.
• Banana
• Strawberry
• Chocolate

Customizablecupcakes:

Flavors:

Vanilla, chocolate, strawberry, lemon, Vanilla, pistachio, mint, coconut, and others.

Buttercream or whipped cream

You can pick the color that you want, and if you want any custom design also, you can choose if

you wish to caramel, whipped cream, chocolate, Nutella, strawberry jelly inside the cupcake, and

any topping on top such as:

• Oreo
• Sprinkles
• Chocolate cookies
• Nutella
• White chocolate
• Strawberry
• Peanut butter
• Pistachio

Product/Service Strategy

My operation strategy is focus on flexibility, variety and customization and dependability, timeless.

Flexibility/variety/ customization:

I believe that customers have different preferences and taste buds. So I offer a wide range of desserts from different countries and customizable options such as toppings flavors, and designs. By providing customization, I can personalize desserts to meet the unique needs and preferences of each customer, providing a unique experience.

Dependability/ timeliness:

I value my customers time and I trust in my services that I will offer. I will make sure that my business operate efficiently and delivers services orders on time. In addition, I will offer high quality and fresh ingredients making sure that the customer gets the best quality possible.

Operations Plan

The operation process of my online bakery begins with the selection of high quality, fresh ingredients. Each desserts will be made to order, ensuring freshness and quality. The bakery will use a friendly website where the costumers can search and customize desserts. The costumer will be able to select their delivery option and the delivery time will be quick. We also will provide a pick up order. The bakery will make, packed and deliver the orders in a proper time.

Quality

I will use high-quality, fresh ingredients and follow best practices for foods preparation and services. I will also conduct frequent taste test to ensure that the dessert meet my standards of quality and flavor. In addition, I will ask my clients for feedbacks to make sure my products are meeting or exceeding their expectations

I will align my plans and efforts for quality with the customers expectations, I will ensure that my website and marketing materials clearly communicate the quality of my products and highlight the uses of fresh ingredients .

1. MARKETING PLAN

Products: our bakery offers diverse of international dessert, including tres leches, Kahk Eid, chilenitos and more. We also provide customizable options such as toppings, flavor and designs.

Place: Our bakery will be online only. However, we will offer delivery in specifics areas and also pick up options.

• Build a Website: I will make a website in my bakery. It will be user-friendly and mobile responsive, and it will provide fast responses for the orders, and you will be able to talk to the person who is making your order in case you want something specific in your order.
• Social Media: I will make an Instagram account for the business and TikTok and Facebook because those are the social media that people use the most. I will share pictures from the orders and also videos. I will provide discounts and offers and every update that the business will have.
• Offer discount: I will offer a promotion and deal for first-time users and also a rewards program that regular customers will be able to gain points and get a personalized dessert out of the menu. And also, I will make a referral system that will give a complimentary dessert to the person that gets me a new client.
• Email Marketing: I will collect email addresses from my customers and send them offers, discounts, andtextmessages.

Target Market

Demographics: age, gender, low income

Geographic: Pennsylvania, urban area

Psychographic: lifestyle, values

Behavioral: benefits, occasions

Immigrants and young people (age 18-60) who live in Pennsylvania in an urban area and have a low income, that can not afford to pay high prices to remember where they come from. They value convenience and quality, and reasonable prices. And enjoy baking at home but have a low income or a busy schedule. They often purchase bakeries for birthdays and events and want to experiment with new and unique flavors. They enjoy the convenience of ordering online and have a personalized experience and appreciate delivery options totheirhouses.

Customer Needs and Wants

Our target customer are those who are interest in trying international desserts. People that they want a high-quality product and affordable prices. They are also interested in the customization option to match their preference with a fast delivery.

Marketing Strategies

My pricing strategy:

I will set a specific price; for example, a standard cupcake will be $3. You can add a flavor; choose Buttercream or whipped cream and a topping like strawberry. If the person would like to add something extra cents, it will depend on the item. However, I must have considered how much a cupcake will be in the market.

The chocotorta will be expensive because all the ingredients are from Argentina, so I have to get a provider and someone to send it to me. However, this is the only one that offers the services in Reading, so I need market competency.

Consider the information from chapter 17 of the textbook, Make brief summary of 1) the organizational structure of your business and 2) how you plan to recruit, hire and retain employees (if you will have employees) or how you plan to ensure the continuity of your operations (if you will not have employees).