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IKEA 1.) synthesize and present key analytical findings about where IKEA is exceling and how or where it can improve. 2.) Propose two creative yet

IKEA

1.) synthesize and present key analytical findings about where IKEA is exceling and how or where it can improve.

2.) Propose two creative yet viable corporate-level strategic alternatives. Critique the pros and cons of each alternative utilizing your analytical findings.

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