Question
IKEA case 1.what is IKEA products and activities. 2.What does it mean to be a global organization? Why is IKEA organization global? 3.what are factors
IKEA case
1.what is IKEA products and activities.
2.What does it mean to be a global organization? Why is IKEA organization global?
3.what are factors that could trigger IKEA to expand across international boundaries.
4. what are the main success factors of IKEA. What is its marketing strategy, competitors and competitive advantage?
5.what are the concept of globalization vs. customization and the measures taken by IKEA to recognize that offerings and communication should be adapted to local preferences and conditions.
6.what are the ethical considerations for IKEA. material.
7.what are IKEA's future plans, expansions and diversification.
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
