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IKEA Case STUDY: IKEA's Global Strategy: Furnishing the World link:https://www.coursehero.com/file/12566774/Mkt-427-Ikea-Case-Study/ 1. What are the cultural factors that make expansion abroad in retailing difficult? What has

IKEA Case STUDY: IKEA's Global Strategy: Furnishing the World

link:https://www.coursehero.com/file/12566774/Mkt-427-Ikea-Case-Study/

1. What are the cultural factors that make expansion abroad in retailing difficult? What has made it possible in IKEA's case?

2. Describe how IKEA's expansion has reenergized mature markets around the world and changed the competitive situation?

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