Ikea Customer Figure 1: Strategic pos Eorientation ions of 5 retailers Kohl Lowe's Operational effectiveness Innovation The Table below provides information about the generic strategies used by the 5 retailers and their annual sales revenues. Retailer Generic strategy Revenue Walmart Cost leadership $2 billion H & M Differentiation $4 billion Kohl Operational effectiveness $5 billion Lowe's Innovation $7 billion Ikea Customer orientation To the best of your knowledge, which option do you believe best represents Ikea's annual sales revenue? A) Greater than $7 billion B) Average of (2+4+5+7)/4 = $4.5 billion C) Less than $2 billion D) Closer to (2+4+5+7) = $18 billion E) All of the above