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IKEA furniture retail concept. He also worked with Swedish journalist Bertil Torekull on the book Leading by Design: The IKEA Story. In the autobiographical
IKEA furniture retail concept. He also worked with Swedish journalist Bertil Torekull on the book Leading by Design: The IKEA Story. In the autobiographical account, he further describes his philosophies and the trials and triumphs of the founding of IKEA. Now at age 84, he spends most of his time with his family, running the company that he single handedly built from scratch, and writing various books about IKEA and other aspects of his life.
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
