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IKEA, the Swedish home furnishings manufacturer, uses a cost advantage as its marketing strategy. The companys a ready-to-assemble concept and a variety of manufacturing and
IKEA, the Swedish home furnishings manufacturer, uses a cost advantage as its marketing strategy. The companys a ready-to-assemble concept and a variety of manufacturing and marketing techniques enable IKEA to attract target customers with lower prices.
Discuss IKEAs sources of cost advantage and how volume (economies of scale) is an important part of a cost advantage.
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