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IKEA's business idea is To offer a wide range of well - designed, functional home furnishing products at prices so low that as many

IKEA's business idea is

"

To offer a wide range of well

-

designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them." Onto which of the five elements of consumer transactions is IKEA choosing to focus?

Question

9

options:

product and experience

product and price

price and service

product and access

service and experience

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