IKEA's Promotional Idea for Daddies!"

IKEA ran an interesting promotion idea for daddies, particularly for those who don't like shopping.

Watch: IKEA's Daddy Daycare $-$ Man Land

Think about:

$-$ Pros vs$.$ cons?

$-$ Is it a short$-$term or long$-$term idea?

$-$ How is this idea similar to or different from other daycare promotions in Wegmans $($e$.$g$.,$ baby care service$)$ or something like that?

$-$ Will it work, by the way?