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Iknowheadquarterswantsustoaddthatnewproduct line,saidBellaTroung,manager of Haley Company'sOfficeProducts Division.But Iwant to see the numbersbefore I makeanymove.Our division's return on investment (ROI) has led the company for three years,

"Iknowheadquarterswantsustoaddthatnewproduct line,"saidBellaTroung,manager of Haley Company'sOfficeProducts Division."But Iwant to see the numbersbefore I makeanymove.Our division's return on investment (ROI) has led the company for three years, and Idon't want any letdown."

Haley Company is a decentralized wholesaler with five autonomous divisions. The divisions are evaluatedonthebasisofROI,withyear-end bonusesgiventothedivisionalmanagerswhohavethe highest ROIs. Selected operating activities for the company's Office Products Division for the most recent year are given below:

Sales

$20,000,000

VariableExpenses

12,000,000

FixedExpenses

6,400,000

DivisionOperatingAssets

8,000,000

The Haley Company had an overall return on investment (ROI) of 15% last year (considering all divisions).TheOfficeProducts Divisionhasanopportunitytoaddanewproduct linethatwouldrequire an additional investment in operating assets of $2,000,000. The cost and revenue characteristics of the new product line per year would be:

Sales $4,000,000

VariableExpenses 55% ofsales

FixedExpenses 1,450,000

Operating Assets $2,000,000

Required:

  1. ComputetheOfficeProducts Division'sROIforthemostrecentyear;alsocompute theROIasit would appear if the new product line is added.
  2. IfyouwereinBella'sposition,wouldyouacceptorrejectthenewproduct line?Explain.
  3. Whydoyousuppose headquartersisanxious fortheOfficeProductsDivision toaddthenew product line?
  4. Supposethatthecompany's minimumrequiredrateofreturn onoperatingassets is15%and that performance is evaluated using residual income.
    1. ComputetheOffice ProductsDivision'sresidual incomeforthemostrecent year;also compute the residual income as it would appear if the new product line is added.
    2. Underthesecircumstances,ifyouwereinBella's position,wouldyouacceptorreject the new product line? Explain.

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