Question
Iknowheadquarterswantsustoaddthatnewproduct line,saidBellaTroung,manager of Haley Company'sOfficeProducts Division.But Iwant to see the numbersbefore I makeanymove.Our division's return on investment (ROI) has led the company for three years,
"Iknowheadquarterswantsustoaddthatnewproduct line,"saidBellaTroung,manager of Haley Company'sOfficeProducts Division."But Iwant to see the numbersbefore I makeanymove.Our division's return on investment (ROI) has led the company for three years, and Idon't want any letdown."
Haley Company is a decentralized wholesaler with five autonomous divisions. The divisions are evaluatedonthebasisofROI,withyear-end bonusesgiventothedivisionalmanagerswhohavethe highest ROIs. Selected operating activities for the company's Office Products Division for the most recent year are given below:
Sales | $20,000,000 |
VariableExpenses | 12,000,000 |
FixedExpenses | 6,400,000 |
DivisionOperatingAssets | 8,000,000 |
The Haley Company had an overall return on investment (ROI) of 15% last year (considering all divisions).TheOfficeProducts Divisionhasanopportunitytoaddanewproduct linethatwouldrequire an additional investment in operating assets of $2,000,000. The cost and revenue characteristics of the new product line per year would be:
Sales $4,000,000
VariableExpenses 55% ofsales
FixedExpenses 1,450,000
Operating Assets $2,000,000
Required:
- ComputetheOfficeProducts Division'sROIforthemostrecentyear;alsocompute theROIasit would appear if the new product line is added.
- IfyouwereinBella'sposition,wouldyouacceptorrejectthenewproduct line?Explain.
- Whydoyousuppose headquartersisanxious fortheOfficeProductsDivision toaddthenew product line?
- Supposethatthecompany's minimumrequiredrateofreturn onoperatingassets is15%and that performance is evaluated using residual income.
- ComputetheOffice ProductsDivision'sresidual incomeforthemostrecent year;also compute the residual income as it would appear if the new product line is added.
- Underthesecircumstances,ifyouwereinBella's position,wouldyouacceptorreject the new product line? Explain.
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started