ilings Review View Help A amand Tell me what you want to do Enable Editing Activate Use free at Office. ses. Unless you need to edit, it's safer to stay in Protected View. oduct is inactive. To use for free, sign in and use the Web version. Inside LEGO- Brick by brick VIDEO ANALYSIS General aspect of the toy industry 0 o Growth Seasonality 0 Competitors o Technology complexity O Type of industry o Safety regulations o Future of the industry? Baby Boomers vs. Generation X vs. Millennial Generation? General information of the company O O Location History (wooden toys to plastic bricks) Evolution of the firm Pre-strategy change company situation 3rd generation CEO family member ics to be included in the written report: O E - Company losing $1MM per d Why? Too big? Company lost focus of the business core Too much diversification? Too many products? Post-strategy change company situation First non-family member CEO Company growing at 2-digits every year Largest toy producer in the world Mattel, Hasbro out of competition? Re-focusing product lines New hires forced to utilized few components (brick pieces) for new products 1) Industry description, characteristics. Classify the toy industry in one of the 4 stages (introduction, growth, mature, decline) and explain. 2) Firm description. Pre-strategy situation and explain the main problems. 3) Describe and explain the applied strategy. Cost vs. Product differentiation, or both? 4) Firm description after the applying new strategy. Explain solution to the problems. 5) SWOT analysis for current situation of the firm. a. O-T considering the Porter's 5 forces in the industry. b S-W considering Resource-based view M ASUS