Ill. CVP Analysis (30%) The Herschel Can dy Company produces a single product- a chocolate almond bar which sells for 50.40 per bar, The variable cost for each bar (sugar, chocolate, almonds, wrapper, and labor) total 5o.25. The total monthly fixed costs are $60,000. During September 2017 one million bars were sold, The president of Herschel Candy Company was not satisfied with its performance and is considering the following options to increase the company's profitability: A. Increase advertising, varnui ( oy4 , B. Increase the quality of the bar's ingredients and simultaneously increase the selling price. C. Increase the selling price with no change in ingredients. Required a. The sales manager is confident that an intensive advertising campaign will double sales volume. If the company president's goal is to increase this month's profit by 50% over last month's, what is the maximum amount that can be spent on advertising that doubles sales volume Assume that the company increases the q to $0. point? uality of the ingredients, thus increasing variable cost 30 per bar. How much must the selling price be increased to maintain the same breakeven b. Assume next that the company has decided to increase its selling price to $0.50 per bar with no change in advertising or ingredients. Compute the sales volume in units that would be needed at the new price for the company to earn the same profit as in March 2015. c