Illustrate the components of Promotion Mix for Dove #stopthebeauty Campaign

1. State the Objectives of the Campaign, along with the duration
2. Describe each of the combinations of the following elements of Promotion Mix I)Newspaper Advertising/pamphlet advertising (ii) Advertising in TV in Regional Languages (iii) Using Full or Part Sponsorship or Using the Stadium Facilities or Any Part of the Game to get mileage for the Product Brand or the Company (iv) Sales Promotion

Conclusion on whether the Campaign has been successful or Not. Accordingly, Substantiate the following:

1. Examine the Print Advt for Creativity - Mention Points of (a) Divergence and (b) Relevance