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Illustration Capsule 5.1 discusses Amazons low-cost position in the electronic commerce industry. Based on information provided in the capsule, explain how Amazon has built its

Illustration Capsule 5.1 discusses Amazons low-cost position in the electronic commerce industry. Based on information provided in the capsule, explain how Amazon has built its low-cost advantage in the industry and why a low-cost provider strategy is well suited to the industry.

MBA class. Business Strategy and policy class MB 695.

Book: Crafting and Executive Strategy: The Quest for Competitive advantage: conept and cases, 21st edition by Arthur Thompson

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