iLu is a dating app that provides the user with the ability to custom-create, or to choose, a three-question personality test as the qualification mechanism for the matching process. These questions are posed using binary 'which picture do I prefer?' options. When both parties pass two out of three questions by answering them in the same way, they are matched and can then connect with each other. These questions are themed around values, interests, and beliefs. The matching experience is fun and highly gamified, placing personality first in the matching process, not simply how someone looks. iLu targets Gen Z and millennials. In the digital dating world, Tinder paved the way with convenience. People could achieve many more matches and dates within a short time frame by famously swiping left (dislike) or right (like) on the photograph of a prospective date. The problem with this approach is, however, it is rather superficial, and just based on looks, and lack, personality. This has resulted in a surge of bad dates. Consumers are now experiencing swipe fatigue and a genuine hunger for more meaningful connections in a fast-paced, highly digitalized world. Match.com attempted to solve this matching problem by using complex tests and long questionnaires. However, Gen Z and millennials have not accepted it as well, finding it too time-consuming, tedious, and intrusive. iLu allows consumers to use the three-question method, which combines the speed and simplicity of Tinder's approach with the insights gleaned from Match.com's success. The quiz element allows users to define what is important to them in relationships and matches them accordingly with people on their wavelength.

Explain the implementation plan of iLu to take to stand apart from the competition? Justify your answer.