Ilya had just taken over his family's business after spending ten years in the marketing department of a large corporation. He met with a representative from one of his firm's biggest customers, who told him, $"$We shoul think about how we can make the pie bigger rather than fighting over the size of the slices." He had expected a more cutthroat approach rather than this call for a:

Multiple Choice

shared mission statement.

common marketing system.

corporate vertical marketing system.

linked supply chain.

partnering relationship.