Question
I'm doing Service Marketing and having a multiple-choice question. Can you choose the right answer and explain why for me? Thanks The consumer decision process
I'm doing Service Marketing and having a multiple-choice question. Can you choose the right answer and explain why for me? Thanks
The consumer decision process in services consists of:
- Problem awareness, evaluation of alternatives, the service encounter, and postpurchase behaviour
- Problem awareness, the service encounter, returning the service, and postpurchase behaviour
- Problem awareness, evaluation of alternatives, the service encounter, stockpiling the service, and postpurchase behaviour.
- Problem awareness, evaluation of alternatives, the service encounter, returning the service, and postpurchase behaviour.
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
