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I'm launching a new product - DIET CHIPS in the Indian market. Kindly explain how can I determine the Segment Attractiveness Segment Positioning Kindly help

I'm launching a new product - DIET CHIPS in the Indian market. Kindly explain how can I determine the

  1. Segment Attractiveness
  2. Segment Positioning

Kindly help me with these 2 in detail. Especially the positioning, how will I position my product?

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