I'm not sure what u have to do with the Tottenham Hotspur plc case study.

the question is: Exhibit 3 provides data on Tottenham's stock price reaction to outcomes of their matches in the Premiership. How do these data inform your assessment of how the stock market might value the addition of a new striker and his expected contribution to the team?

exhibit:

Exhibit 3 Tottenham Games and Stock Market Reaction Game Date Win Loss Draw Points Tottenham FTSE 1/31/2004 0.27% 2/7/2004 0.21% 2/1 1/2004 0.00% 0.72% 2/22/2004 11.89% 0.42% 3/9/2004 0.00% 0.21% 3/14/2004 0.00% 0.07% 9.52% 3/20/2004 -1.22% 3/27/2004 0.00% -1.90% 4/3/2004 Hoo-ooo-0-0--6060-0-4-4-000060-060-0-0--00006060-00--0 oo oo wo -WWO -2.95% 1.13% 0.00% 4/9/2004 0.34% 4/12/2004 4/17/2004 4/25/2004 5/2/2004 5/8/2004 5/15/2004 8/14/2004 8/21/2004 8/25/2004 AW - W WO- O- 0.00% 0.47% 8.57% 0.58% 8.57% 0.20% -2.95% 0.04% 0.00% -0.66% 8.07% 2.29% 0.00% -0.87% -3.57% 0.11% 1.13% 0.83% 8/28/2004 2.41% 0.96% 9/12/2004 0.00% 0.81% 9/19/2004 0.00% 0.30% 9/25/2004 -0.45% 0.25% 0.00% 0.81% 10/2/2004 10/18/2004 -4.13% 0.48% 3.13% 10/23/2004 0.62% 0.00% 10/30/2004 -1.10% 1.89% 11/6/2004 1.07% 0.00% 11/13/2004 -0.49% 11/22/2004 0.00% 0.19% 11/28/2004 -2.91% 0.20% 12/4/2004 0.14% 0.18% 12/1 1/2004 -3.95% 0.53% 12/18/2004 3.57% 5.26% 0.91% 12/26/2004 0.73% 0.00% 12/28/2004 0.22% 1/1/2005 4.00% 0.45% 1/4/2005 0.00% 0.12% 1/15/2005 7.35% -0.85% 1/22/2005 5.15% 0.54% 2/1/2005 -2.58% 0.19% 2/5/2005 -0.50% 0.20% 2/26/2005 12.50% 0.78% 3/5/2005 5.43% -0.76% 3/16/2005 0.16% -0.18% 3/19/2005 0.97% -0.31% 0.00% 4/2/2005 0.21% -5.48% 4/10/2005 0.35% 4/16/2005 -5.04% -0.21% 4/20/2005 6.16% -1.32% 4/25/2005 -3.81% -0.05% 5/1/2005 w - O W O - - W - w o o w wooo - W - w ww ww oooooo wo - - W - -7.67% -0.40% 5/7/2005 0.00% 0.24% 5/15/2005 0.96% -0.17% 8/13/2005 1.03% -0.05% 0.00% -0.03%Game Date Win Loss Draw Points Tottenham FTSE 8/20/2005 4.88% 0.11% 8/24/2005 0.00% -0.37% 8/27/2005 0.00% -0.53% 9/10/2005 -1.02% 0.29% 9/17/2005 0.24% 0.40% 9/26/2005 0.59% -0.11% 10/1/2005 -0.39% 0.43% 10/15/2005 -0.04% 0.22% 10/22/2005 0.00% 1.27% 10/29/2005 0.22% 1.99% 1 1/7/2005 7.69% 0.00% 11/20/2005 2.18% 0.02% 11/26/2005 0.00% -0.84% 12/3/2005 0.47% -0.32% 12/12/2005 -3.94% 0.10% 12/18/2005 -4.63% 0.15% 12/26/2005 0.00% 0.03% 12/28/2005 -0.83% 0.28% 12/31/2005 0.00% -0.35% 1/4/2006 2.83% -0.41% 1/14/2006 -2.85% 0.51% 1/21/2006 -2.16% -0.20% 1/31/2006 0.58% 0.72% 2/5/2006 1.18% 0.23% 2/12/2006 0.60% 0.51% 2/19/2006 4.89% 0.29% 3/5/2006 0.00% 0.67% 3/1 1/2006 2.91% 0.76% 3/18/2006 -2.41% 0.13% 3/27/2006 2.83% -0.61% 4/1/2006 -5.04% 1.00% 4/8/2006 0.00% 0.68% 4/15/2006 0.48% 4/17/2006 oo--440-00-0-0-006060-00-40-40-00-000--0-0---0000---0000- -00000-00-00000---0--00-00-00-060-0-o0-ooo0-oooooo0-OO 0-008080-00-0-0080-080-08080060--00-08080-060-0--OOO--O-C o - w w w w o w - o w - w - wo o o - o o w - ow wow wow - - WO - ow wow- w ww- o- - www- - o- w 0.00% -0.51% 0.24% 4/22/2006 1.80% -0.55% 4/30/2006 0.00% -0.61% 5/7/2006 -4.32% -0.40% 9/9/2006 0.00% -0.48% 9/17/2006 -0.20% -1.35% 0.22% 9/19/2006 0.59% 9/23/2006 8.39% -0.41% 9/26/2006 -3.39% 0.96% 10/1/2006 0.00% -0.05% 10/14/2006 0.00% 0.25% 10/22/2006 0.36% 0.18% 10/28/2006 2.49% 0.55% 11/5/2006 4.26% 1.24% 11/12/2006 0.00% -0.23% 11/19/2006 0.60% 0.20% 11/26/2006 1.59% -1.18% 12/2/2006 -1.43% 0.48% 12/5/2006 4.01% 0.06% 12/9/2006 -0.71% 0.12% 12/17/2006 6.96% 0.20% 12/26/2006 -0.14% 0.89% 1/1/2007 -1.27% 1.45% 1/14/2007 0.00% 0.39%Game Date Win Loss Draw Points Tottenham FTSEa 1/20/2007 2/4/2007 40-4000-44-4000 0.11% -0.46% 2/21/2007 0.00% 2/25/2007 o o o o o o - 0 0 0 0 0 -- O W - W W - - O w w ww woo- -2.34% -0.30% -1.88% 2/10/2007 -0.61% 0.37% -1.16% 0.52% 3/4/2007 0.00% -0.94% 3/17/2007 -1.19% 0.96% 4/1/2007 0.00% 0.12% 4/7/2007 -1.16% 0.32% 4/15/2007 0.06% 0.83% 4/21/2007 8.77% -0.11% 4/28/2007 8.42% 0.48% 5/7/2007 -3.91% -0.81% 5/10/2007 5.50% 0.64% 5/13/2007 2.61% -0.16%