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I'm starting a company that does online personal training for employees at big and small corporations. They will allow their employees an extra hour out

I'm starting a company that does online personal training for employees at big and small corporations. They will allow their employees an extra hour out of their days for a personal training/ nutrition session with the online personal trainers and nutritionists who work for my company. I have partnered with LA Fitness to help build my company.

Establish customer touchpoints and develop appropriate CRM events for customer acquisition, retention, and profitability. Insert or remove rows as needed.

CRM Touchpoint

Purpose & CRM Objective

Data

Potential Data Usage

Example: Customer profile information on website

Starts the account for visitors: name, geography, email address (Customer acquisition)

Presale: geographic location; customer id, source of reference

Email address

Post sales: address, product purchased, quantity, price.

Track new and returning customer counts, total period purchases by customer ID, geographic sales data. Can be used for loyalty rewards, retention, and targeted marketing.

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