Question
I'm stuck on a case study question. Case study in the link: Describe the methods you would advise CCA to use in segmenting its market,
I'm stuck on a case study question. Case study in the link:
Describe the methods you would advise CCA to use in segmenting its market, then explain how should they use their advantages to influence consumers in their decision making processes.
https://www.dropbox.com/s/91sytr1mr0a4fso/Coca%20Cola%20Amatil%20Case%20Study%20.pdf?dl=0
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
