Image ID: Actresses Lupita Nyong'o and Zendaya for Lancme Paris. The ad includes

captions such as:

Up to 24 hour Longwear. Full Coverage

Tent Idole Ultra Wear Now in 50 Shades

Receive a free 10-day supply in your perfect shade at any Lancme counter*

*Offer only valid on liquid foundation while supplies last. One per client, please.

Lancome.com

Means-ends chain ladders involve matching a product's attributes to consequences and to the twelve universal human values discussed in Week 3. Create a means-ends-value chain that is appropriate for this ad. Explain your means-end-value chain by discussing the features of the ad, and justify the value you have selected for this chain