image to zoom stagram marketing campaign for one of the businesses listed on will include a goal that will help structure the planning and development of your campaign. Note that you will refine the campaign's goal using the SMART goal principles discussed in the first chapter of this textbook. Once you have selected a business, you will research, develop, and launch an Instagram marketing campaign based on the following guidelines. Your project can be broken into three steps: Research Development Launch Step $1$: Research First, use the description of your chosen business to do some research for your campaign. During this step, you should create a S$.$M$.$A$.$R$.$T$.$ campaign goal based on the brief goal provided in the Appendix, as well as a buyer persona profile, as described in Chapter One. Step $2$: Development In this step, create an Instagram account for your business, and two Instagram posts desigried to connect with the buyer persona developed in step $1.$ Both posts can make use of filters, effects, sounds, and existing hashtags, but should also work toward achieving the goal developed in Step $1.$ Step $3$: Launch Finally, publish the posts you created. Be sure to write a punchy caption for your posts and include relevant hashtags. Then, write a brief report summarizing your campaign. Be sure to explain the relevant choices you made when developing your Instagram content, and how you might further develop this campaign with additional posta in the future. Your report, along with your campaign goal, and buyer persona profile, should be compiled into a single Word document and submitted to your instructor for grading.