Explain the consumer decision-making process when purchasing a new pair of sneakers. 1 consumer 2 3 What is the consumer's motivation for wanting to have the customized pair of 875 New Balance shoes? Explain. Should New Balance consider a specialty sneaker for the Boston market? If so, what do you envision? Balance 4 What is the effect of the New Balance brand on the 5 consumers' judgment to buy or not to buy? Discuss the atmospherics of the two shopping areas, Legacy Place in Dedham, MA, and the Flatiron district in New York City. Visit three stores selling running shoes. Describe how 6th the atmospherics differ across the stores. Why do these differences exist?