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PEST Analysis To complete a successful PEST analysis, a researcher has to: 1. Identify trends and issues that may impact the supply and demand

PEST Analysis To complete a successful PEST analysis, a researcher has to: 1. Identify trends and issues that may impact the supply and demand for a product or service 2. Estimate the potential impact on the market for your category 3. Identify opportunities and problems for the manager/business owner/marketer 4. Identify implications for marketing decisions

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