Question 46 2.2 pts Genie has determined that the total market for such ancestry mapping products is 100 million individuals. In order to increase brand awareness and subsequently its customer base from 2 million to 3 million individual members, Genie invests $2M in brand advertising. The profit margin is held at 40%. What is the resultant mROI from this brand advertising campaign? (Enter your answer as a whole number. For example enter 99:1 or 99x as 99) Hint: Use the simple "baseline lift" mROI formula You may need to use information provided in a previous question to make your calculations.