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Your first task of the programme is to prepare a presentation, with accompanying notes. The presentation will be viewed by the CEO, other senior

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Your first task of the programme is to prepare a presentation, with accompanying notes. The presentation will be viewed by the CEO, other senior managers and programme delegates. The content of the presentation and notes should: analyse the relationship between corporate strategy and marketing strategy. analyse the development of marketing strategies. The presentation and notes should also: explain, using examples, how different marketing strategies contribute to competitive advantage.

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