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Imagine a domestic manufacturing firm, making a product with a certain number of variations to tend the different preferences of its country's consumers. The company
Imagine a domestic manufacturing firm, making a product with a certain number of variations to tend the different preferences of its country's consumers. The company decides to internationalize. The more it expands globally, ____________: Group of answer choices The less it is likely to experience a pressure to customize its product offering The more it is likely to experience a pressure to increase the variations of its product offering The more it is likely to experience a pressure to decrease the number of SKUs (i.e., stock keeping unit, meaning distinct type of items for sale) The more it is likely to standardize its product offering
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