Imagine a hypothetical marketing decision problem such as this: Should Burton develop a line of snowboards targeted exclusively to women between the ages of twenty and thirty?

Develop the appropriate research questions and hypotheses. To introduce concepts in the following weeks begin thinking about the scales of measurement. As such, How the variables associated with the questions are scaled $($nominal$,$ ordinal, interval or ratio$).$ Please submit your answer using the homework procedure.

Synopsis

Burton Snowboards is the leading global designer and manufacturer of snowboards, snowboard equipment and cold$-$weather clothing. The motto of the company$$s founder and owner, Jake Burton, is to do whatever is in the best interest of the snowboarder, and the company continually gathers relevant market information to serve snowboarders. Success is based on knowing and monitoring factors affecting the business environment, which include social trends, demographic trends, technological trends, and trends in global competition $.$

You may also watch the video where the company's founder is discussing the business.