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Imagine a multinational enterprise ( MNE ) making decisions about its internationalization strategy. The more such company's products have LOW local responsiveness pressures, the MORE
Imagine a multinational enterprise MNE making decisions about its internationalization strategy. The more such company's products have LOW local responsiveness pressures, the MORE such company would TEND to :
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customize its products or services regionally
standardize its products or services globally
serve international markets from locations as close as possible to local consumers and preferences
invest more in product variations and differentiation
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