Imagine a new New Jersey-based company, Raptor Eats, wants to start a new trendy, casual dining type business that will be a local competitor to places like Honeygrow and Panera. Raptor Eats will focus primarily on Middle Eastern type food and sees themselves as a Middle Eastern version of Chipotle. They have hired you as their social media marketing consultant. Respond to the following:

Raptor Eats doesn't really know much about how to use social media effectively and they simply think that by creating a Facebook page with minimal content, and a Twitter account that is hardly ever used, that customers will magically follow them online and then magically become customers. Utilizing specific concepts from this course, write a brief plan that will help enhance Raptor Eats' social media and online promotion and that will help build their brand in the South Jersey area specifically.