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Imagine a two - firm supply chain that consists of a supplier and a retailer. The supplier has a marginal cost c = $ 4
Imagine a twofirm supply chain that consists of a supplier and a retailer. The supplier has a marginal cost c $ and a wholesale price w $ The retailer is looking to sell its product at p $; at this price point, demand over the lifespan of the product is distributed normally with mean and standard deviation of a What is the expected profit for the supplier and the retailer assuming each of them maximizes their own profit?
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