Imagine Aqualisa is launching its new "Aqualisa Quartz 3000" in North America. The new model can be started remotely from an app so the shower is at the perfect temperature when you enter it. Additionally, the app can monitor and optimize water and energy usage. You must engage a creative agency to build the campaign. As a brand/product manager, what do you need to provide to the agency to get the best results? Group of answer choices Creative brief CPM target Objective and task SUCCESs analysis 5Ms plan