Imagine doing a marketing analysis paper on Starbucks, and how they manage to grow/expand their customer base in spite of competitors. What would you find to be the most difficult part of preparing the executive summary and why? Please give detail or examples and explain why

While researching a large company such as Starbucks, which could be a lot of data, how would you process that and manage the analysis you have received throughout your research? Please give detail and examples and explain why