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Imagine Nielsen is conducting an audience survey to find out who is watching TV-20. Nielsen selects 1,000 TV households to be in its sample. Of
- Imagine Nielsen is conducting an audience survey to find out who is watching TV-20. Nielsen selects 1,000 TV households to be in its sample. Of those 1,000 total TV households, only 500 are watching television during the designated time Nielsen is interested in.
- Of the 500 households watching television, 100 households are watching WAAA, 150 households are watching WBBB, and 250 households are watching TV-20.What is the RATING for TV-20? (Assume that the 1,000 total households in the sample equals the total number of households in the population with televisions). (Set up formula and show your work)
- What is the SHARE for TV-20 in the previous question? (Facts: 1,000 total TV households in population with televisions; Households Using Television (HUT) = 500 households; 250 households watching TV-20) (Set up formula and show your work)
- What is the CPM for an ad that costs $10,000 per spot on a station with 500,000 people in the audience? (Set up formula and show your work)
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