Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Imagine Nielsen is conducting an audience survey to find out who is watching TV-20. Nielsen selects 1,000 TV households to be in its sample. Of

  1. Imagine Nielsen is conducting an audience survey to find out who is watching TV-20. Nielsen selects 1,000 TV households to be in its sample. Of those 1,000 total TV households, only 500 are watching television during the designated time Nielsen is interested in.
    1. Of the 500 households watching television, 100 households are watching WAAA, 150 households are watching WBBB, and 250 households are watching TV-20.What is the RATING for TV-20? (Assume that the 1,000 total households in the sample equals the total number of households in the population with televisions). (Set up formula and show your work)

  1. What is the SHARE for TV-20 in the previous question? (Facts: 1,000 total TV households in population with televisions; Households Using Television (HUT) = 500 households; 250 households watching TV-20) (Set up formula and show your work)
  2. What is the CPM for an ad that costs $10,000 per spot on a station with 500,000 people in the audience? (Set up formula and show your work)

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

College Geometry Using The Geometer's Sketchpad

Authors: Barbara E Reynolds, William E Fenton

1st Edition

1118213408, 9781118213407

More Books

Students also viewed these Mathematics questions