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Imagine that a floral company in the Netherlands wants to take advantage of market conditions that have made it favorable to export flowers to Canada.
- Imagine that a floral company in the Netherlands wants to take advantage of market conditions that have made it favorable to export flowers to Canada. Canada is a geographically immense country, marketing dollars are scarce (they always are), and you need to properly position your fresh cut flowers in the market so you need to know where your customers are. Discuss the first step and tool or toolsthat you would use to conduct your research.
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