Imagine that a marketing researcher you hired comes to the below conclusion. 

“With confidence level of 100%, New Yorkers work out 24 hours +/- 24 hours a day” 

1) Are you going fire this person? Or will you work with this person? 

2) Offer an explanation of your choices (When answering this question, think about the following issues: How does a researcher determine the amount of acceptable sample error? What is the role of marketing research director in determining the amount of acceptable sample error?)