: Imagine that you are a food critic and you are eating at a new restaurant in order to post an article for the paper. It is not the most positive experience: the food, the drink and even the service are below standard. At the end of the evening, a good friend of yours who comes from a well-established family comes out of the kitchen and tells you that he has taken his entire savings and put it into this restaurant.

?1.What Trompenaars and Hampden-Turner dimension(s) are present in this case?

?2.What would you do in this situation?

Universalism Particularism Societal versus personal obligation Absolute rules apply, irrespective of circumstances Circumstances and relationships are more important and situations considerations than absolutes Example in business: the role of the contract Individualism Collectivism Personal versus group goals Personal welfare and fulfilment Social concern and altruism Example in business: goals of negotiating and decision-making Neutral relationships Affective relationships Emotional orientation in relationships The contexts and ways that cultures choose to express emotions. Should emotion be exhibited in business relations? Specific relationships Diffuse relationships Contact vs Contract Company employees are members of a group Company employees are hired in contractually to be working together. Their relations with each other part of a system which performs efficient and the organisation determine how the company functions Achievement Ascription Legitimating power and status Business people are evaluated by how well they Status is attributed, for example, to older people, perform an allocated function those who are of good family or highly qualified Sequential time (Monochronic) Synchronic time (Polychronic) Time is tangible and divisible. Time is flexible and intangible. Appointments are Only do one activity at a time approximate and subject to 'giving time' to significant others Inner directed Outer Directed Internal or external control to the environmen One's personal conviction is the starting point for Sensitive to the environment and seeks every action and this may result in conflict with harmony. Often flexible attitude, willing to others and resistance to nature compromise