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Imagine that you are a member of a design team, and your line manager asks you to conduct an experiment. The experiment involves two conditions.
Imagine that you are a member of a design team, and your line manager asks you to conduct an experiment. The experiment involves two conditions. Each condition requires about 10 minutes. Using a self-report questionnaire, you need to measure the wow effect caused by a single event within 10 minutes of testing a condition. Which experimental design is likely to give you more accurate data? Within participants Between participants Mixed design Field study
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