Imagine that you are a member of a new-project team of a large appliance manufacturer. Your team is given the task of designing a new refrigerator for the U.S. consumer market.

a. For each of the five types of consumer needs discussed in this chapter, give a suggestion for how a new refrigerator could satisfy that need better than most currently available refrigerators.

b. For two of the suggestions you made in Part (a), discuss which of the three types of product characteristics might best accomplish this better satisfaction of the consumer needs.