Imagine that you are planning to open a company, or consider an enterprise that you currently operate. Answer all of the following questions:

1. What type of business structure would you choose for the organization (ex: sole proprietorship, LLC, C corporation, partnership, etc.)? Explain your reasoning.
2. What would you name the organization? What product(s)/service(s) would the company offer? Who is the target customer base?
3. Compose a concise mission statement for the firm.
4. Compose a concise vision statement for the firm.
5. Who are the firms stakeholders? Which core values do you believe would be most important to the firms stakeholders?