Question
Imagine that you are switching between channels and happen to catch a part of the TV show Downton Abbey on PBS. Assume that you previously
Imagine that you are switching between channels and happen to catch a part of the TV show "Downton Abbey" on PBS. Assume that you previously knew nothing about this show. While watching the show, you feel a range of emotions and know more about what the TV show is about. This is an example of what sort of attitude-formation process?
- Extemporaneous hierarchy
- Behavior-based hierarchy
- High-involvement hierarchy
- Low-involvement hierarchy
- Experiential hierarchy
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
